In follow-up of our last post: Fundraising Fiefdom, we found a few points worth making that highlight the future direction of fundraising for the Boston Archdiocese. They also raise a few questions that BCI feels the archdiocese should address for the benefit of the Catholic faithful.
First of all, when we said in Fundraising Fiefdom that the fundraising staff had grown by 33% more people from 2010, we were just referring to those people currently on staff. That was not counting the 3 additional people who are being recruited and hired. When those positions are filled, there will be 23 people in the fundraising fiefdom, or an increase in headcount of more than 50% from 2010 levels. This all, of course, is happening with no publicly released fundraising goals that the staff members are held accountable to.
Second, among the positions being filled are the following:
Vice President of Development. According to this job description/listing:
The Vice President for Development reports to the Secretary of Institutional Advancement and assists in the planning and strategy of the overall fundraising program and individual projects that benefit the ministries and programs of the Archdiocese. This position serves as the tactical manager of leadership giving, maintains a significant portfolio of leadership and major gifts prospects, and serves as an important senior member of the Advancement team’s in-the-field fundraisers. “This is a fabulous career opportunity for the development professional who is excited by a new, evolving organization.” The new Vice President will not only work on creating the overall development plan, but will also help bring new best practices into the marketing efforts. The incoming Vice President will manage an initial staff of three to four associates.
Based on the job title and description, this would pay more than $200K/year in the current Boston archdiocesan compensation scheme, making the person filling the role the 4th person on the team earning more than $200K/year. BCI estimates that fully loaded with benefits, just the top 4 people in fundraising will cost around $1 million a year. BCI understands that a person with more than 25 years experience in fundraising has been hired to fill this position, with responsibility over the Catholic Appeal and major gift-giving. That person is expected to be announced within the next 1-2 weeks. With someone having that level of experience joining to help with “planning and strategy of the overall fundraising program” and manage an initial staff of 3-4 people, and another VP of Development already in place over the Campaign for Catholic Schools, it makes one wonder exactly what Kathleen Driscoll is going to do to keep busy.
Reporting to the Director of Cardinal’s Leadership Circle, the Development Officer assists in the execution of the overall fundraising program and individual projects that benefit the ministries and programs of the Archdiocese. The Development Officer will work collaboratively with the Catholic Appeal Manager and the team involved primarily with the donors. Engagement and communication with the pastors will also be a key area for this position. This position maintains a significant portfolio of prospects, and serves as an important senior member of the advancement team’s fundraisers. The successful candidate will have a Bachelor’s degree with a minimum of 2 plus years of successful non-profit fundraising experience.
Demonstrated experience in prospect management and cultivation. Proven ability to strategize and close four and five figure gifts. Comprehensive knowledge of fundraising principles and best practices. Proven ability to communicate skillfully and persuasively – both orally and in written form…
This sounds like the person will help solicit wealthy donors, often older Catholics, for donations between $10,000 and several hundred thousand dollars. The archdiocese already has one person doing this, and it is not without controversy when some of the people being solicited are elderly and not always with all of their mental faculties intact. The solicitation gets more intense near the end of the appeal year when there is a big gap between the goal and what has been raised. Sources tell BCI there is also a new strategy in place where the Cardinal is positioned to meet one-on-one with certain wealthy donors in the Cardinal’s Leadership Circle or with people who they want to move into the circle.
Also, given some past history, the great minds in HR and management at 66 Brooks might want to revisit the reporting relationship planned for this new position. If no one at 66 Brooks knows what BCI is referring to, please contact us offline.
Boston business leaders and leading philanthropists have initiated the rebuilding of the Catholic schools in Greater Boston with a goal of raising $70M. We seek a polished, experienced Development Officer to join our team of fundraisers. Primary responsibility is to staff and expand our leadership annual giving club. The successful candidate will have a Bachelor’s degree, with 3-5 years of fundraising experience, including demonstrated success in major gifts fundraising. Extensive knowledge of the Greater Boston business community.
Naturally, the growth in the size of the fundraising fiefdom would not be complete without adding to the Campaign for Catholic Schools as well. Can anyone find something published that tells faithful Catholics how the CCS is doing against the goal set back in 2007-2008 for the “2010 Initiative” of raising $70M? Now that it is mid-August of 2011, it would seem that the results achieved as of December 31, 2010 should be fairly well determined.
Lastly, aside from this expansion of the fundraising fiefdom, the results of the Catholic Appeal 2011 recently communicated to parishes show they are running about the same as the Catholic Appeal of 2010 in dollar-amount of pledges at this time in the year. That means that unless something dramatically changes, the appeal is likely to raise substantially less than the Catholic Appeal of 2009 for the second year in a row, and with several thousand fewer donors giving than in previous years.
More people on the payroll. Higher expense. Fewer people giving. About the same performance as 2010 for the Catholic Appeal and likely to raise several million dollars less than two years ago. No publicly stated goals. No public accountability for results against previously stated goals.