On Friday afternoon, an email went out to priests and diocesan employees announcing a new addition to the fundraising team at the archdiocese. This brought to mind the whole matter of fundraising and the growth of the archdiocesan fundraising fiefdom in the wake of the 2010 Catholic Appeal fundraising fiasco, where donations and the number of donors dropped substantially from the previous year.
First an excerpt from the Friday announcement:
“We are pleased to announce that Jacqueline Miller will be the new Catholic Appeal Manager in the Secretariat of Institutional Advancement.
In her new role she will be responsible for developing and implementing the Archdiocesan-wide Catholic Appeal throughout all 290 parishes. She will also be responsible for assisting parishes with increased offertory collections and capital campaigns.”
Jacqui has been an integral part of the Parish Financial Services team for the past three years and has built many strong relationships with pastors whom she has worked with on…”
But this post is not about Ms. Miller–who we understand has shown herself to be very capable and responsive–nor should comments be about her. This post is the first of two this week about what is happening in fundraising.
The new fundraising entity, Boston Catholic Development Services, and new strategy were announced last November:
In order to strengthen and enhance the resources needed to fulfill the mission we received from Jesus Christ and His Church the Archdiocese is establishing a more effective, coordinated and strategic development approach. The new entity, Boston Catholic Development Services (BCDS) will streamline the fundraising strategies of the Archdiocese. It will initially serve as the development office for the Archdiocese, the Clergy Funds and the Campaign for Catholic Schools. BCDS will provide dedicated development professionals and strategies for the Appeal, the ministries and programs of the Archdioceses, the initiatives of Campaign for Catholic Schools and the Clergy Fund.
The newly established 501(c) (3) organization will ensure donors of independence and accountability. A newly established Board of Trustees will provide oversight and some of its members will include member(s) of, the Archdiocese, the Campaign for Catholic Schools and Catholic Charities (if they choose to join).
If the headcount is an example of “streamlining” the strategies, that is not off to such a good start. According to the 2010 Catholic Appeal guide, it took 9 people working exclusively on fundraising (including the Secretary for Institutional Advancement) to raise $15M in the 2010 Catholic Appeal. When Kathleen Driscoll moved her crack Campaign for Catholic Schools fundraising team (that missed the CCS goal) to the Pastoral Center in December to have the chance to repeat their performance on a larger scale, they had 6 people on the team. Add 9 + 6 and we get a total of 15 people.
Today, the Pastoral Center employee directory shows the combined team for Institutional Advancement, Boston Catholic Development Services, and the Campaign for Catholic Schools has grown by 33%, to 20 people. Are they raising 33% more funds this year? Here are the people in the fundraising fiefdom today:
Kathleen Driscoll: Secretary, Institutional Advancement
Claudia C: Events Manager: Institutional Advancement
Michelle H: Communications Associate: Institutional Advancement
Jacqui M.: Catholic Appeal Manager: Institutional Advancement
Lynn M: Executive Assistant: Boston Catholic Development Services (BCDS)
Joann B: Manager of Gift Processing and Donor Relations: BCDS
Judy C: Sr. Gifts Processor: BCDS
Damian D: Chief Leadership Giving Officer, BCDS
Arlene D: Operations Associate: BCDS
Richard E: Director of Gift Planning & Stewardship, BCDS
Todd K: Sr. Programmer Analyst: BCDS
Courtney R: Temporary Gift Processor: BCDS
Courtney W: Development Marketing Manager: BCDS
Patricia B: Associate Vice President of Development: Campaign for Catholic Schools
Arthur B: Development Officer, Campaign for Catholic Schools
Sandra D: Director of Operations: Campaign for Catholic Schools
Kate D: Special Projects Manager: Campaign for Catholic Schools
Mary M: Vice President of Development: Campaign for Catholic Schools
Emily P: Development Associate: Campaign for Catholic Schools
Andrea P: Director Communications: Campaign for Catholic Schools
Beyond the growing size of the fiefdom, the “accountability” that was supposed to be ensured to donors is not obvious. The Campaign for Catholic Schools never announced their results on the “2010 Initiative” (which ended last December 31, 2010), there is no goal publicly announced for the current efforts by the Campaign for Catholic Schools, and the announcement of the 2011 Catholic Appeal does not give any goal. Each parish knows their Catholic Appeal goal so an aggregate goal is known internally. How can there be “accountability” for results by BCDS when their targeted goals are never shared publicly?
BCI is also wondering where Catholics can find the names of the members of the “newly established Board of Trustees.” We realize that only 9 months have passed since the announcement, and with all of the hiring and fundraising, the minor matter of publishing the names of the Board of Trustees probably slipped through the cracks.
For greater transparency and accountability to faithful Catholics around fundraising, BCI would suggest that the RCAB consider the following:
- Publish fundraising goals for key initiatives, including the Catholic Appeal, Campaign for Catholic Schools, and Clergy Appreciation Dinner (to fund the Clergy Retirement Fund)
- Publish the results of these initiatives in a timely manner, and hold the team accountable for the results
- Work harder at keeping the size and overhead costs of the fundraising feifdom as small as possible to ensure donor funds are used most effectively toward ministry, not toward salaries of the fundraising people
- Publish the names of BCDS Trustees
What do you think?
Stay tuned for our next post, where we will share with you more details on the new strategy and plan that the fundraising fiefdom is following.
ps. Remember the new “one strike and you’re out” policy on personal attacks.